Our Story
GLAWUP was created with a simple belief: it’s time to evolve the way we live. For too long, many Singaporeans have settled for the basics—filling our homes with the same standard items from generic stores. But our homes deserve more. Inspired by my travels, I’ve seen how other countries embrace innovation and design, upgrading everyday routines with thoughtful, functional products. These experiences made me ask: Why not here? Why not now?
That’s why GLAWUP exists. We curate modern, design-forward, and purposeful essentials that transform the home into a sanctuary. Beyond products, our mission is to raise the standard of living in Singapore by introducing global innovations that encourage intentional living—helping people move beyond the ordinary and embrace a lifestyle that is calmer, smarter, and more beautiful
Our Philosophy
GLAWUP is built on a foundation of core values that guide every product we select and every decision we make.
- Simplicity & Quality: We believe in the power of less. We strip away the unnecessary to focus on what truly matters: superior craftsmanship and durable materials that stand the test of time.
- Aesthetic Design: Every product is chosen for its ability to be both functional and beautiful. We believe that your home should be a reflection of your style, and our products are designed to seamlessly integrate into a modern aesthetic.
- Trend-Forward: Our world is always changing, and so are we. We are constantly evolving with the latest trends in design and wellness, ensuring our collections are always fresh and relevant.
What We Do
Unlike traditional retailers, GLAWUP operates on a unique semi-annual release cycle. Every six months, we unveil a new, exclusive collection of home and personal care essentials. This approach allows us to stay ahead of the curve and ensures that our offerings are always fresh, relevant, and perfectly curated to meet the needs of your ever-changing lifestyle.
This isn’t just about selling products; it’s about curating a lifestyle of calm and intention for you. We invite you to discover a new way of living, one intentional item at a time.